Halloween Porch Decor with Content Creator Sarah Biegel

Sarah Biegel built a six-figure business teaching Halloween decorating on TikTok and Instagram — and her pitch deck is a front porch.

Two days ago, Nashville content creator Sarah showed WSMV her home studio setup: a rotating gallery of seasonal displays that become product demos, brand partnerships, and course curriculum. 15K followers turn into teaching revenue when the expertise is specific enough.

The model works because she's not a lifestyle influencer — she's a subject-matter expert who happens to use social platforms. Narrow vertical, repeatable annual cycle, monetization that doesn't depend on views alone.

The deck breaks down how she turned porch decorating into a consulting pipeline.

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