Top Reps Talk Creator Economy As New Entertainment Business Model

Talent agencies are launching creator divisions with the same C-suite structure as their film and TV businesses.

CAA, WME, UTA — they're not bolting influencer deals onto existing desks. They're building separate P&Ls, hiring dedicated executives, and treating YouTube and podcast talent like A-list actors. The shift: creators aren't a side bet anymore; they're a standalone revenue engine.

The deck below breaks down how the industry is restructuring, who's leading the charge, and what it signals about where attention and budgets are flowing in 2026.

#CreatorEconomy #PersonalBrand #ThoughtLeadership #MediaBusiness #ExecutiveStrategy

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