VidCon Joins LIONS to Create Premier Global Platform for the Creator Economy

VidCon and Cannes LIONS just merged under Informa.

Two creator platforms — one tuned for YouTube tutorials and TikTok stars, the other for CMOs and holding-company creative — now share infrastructure, audience data, and sponsor pipelines.

The signal: the creator economy isn't a niche. It's the distribution layer every SaaS exec needs to understand. Your next customer might discover you through a fractional CMO's LinkedIn carousel, not a trade-show booth.

The carousel breaks down the mechanics, the players, and what changes for professionals building authority in 2026.

#CreatorEconomy #B2BSaaS #ThoughtLeadership #PersonalBrand

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