Media Buying Briefing: Back-to-school brand spending on TikTok rises

Back-to-school brand spending on TikTok just hit a new high — and the shift in where that budget came from tells you everything about platform power in 2026.

Slide 3 breaks down the budget migration from Meta to TikTok
Slide 5 reveals why CPMs dropped even as demand surged
Slide 7 shows what this means for your Q4 media planning

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#MediaBuying #TikTokAdvertising #B2BSaaS #MarketingStrategy #DigitalAdvertising

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