LinkedIn study: 97% of Indian B2B marketers say younger buyers will shape future growth

97% of Indian B2B marketers just confirmed what we've been seeing: younger buyers are rewriting the growth playbook.

LinkedIn's new research (released today) shows millennials and Gen Z now hold the keys to B2B purchasing decisions — and they're filtering out traditional corporate messaging.

Slide 3 breaks down the three shifts happening right now
Slide 5 reveals what authentic, expertise-driven content actually means
Slide 7 shows the execution framework that connects with this audience

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