Brand Kit

The Amplyfy brand — everything you need.

If you're an agency, integrator, reseller, or partner designing for Amplyfy or alongside us, this is where you find the logo files, the colours, the fonts, and the way we speak. Take what you need.

↓  Get the logo files
Colours

Three colours. That's it.

A brand red. An amber accent. Warm stone neutrals. If you're tempted to add purple, blue, teal or hot pink — don't. Click any code to copy it.

Brand red
Brand red
#CB4335
The primary brand colour. Use for logos, primary buttons, key highlights and the underline accent in headlines.
Amplyfy amber
Amplyfy amber
#FCD34D
The only accent colour. Use sparingly — "Most Popular" badges, highlight text on dark backgrounds, the occasional thesis emphasis. No more than 10% of any page.
Ink & stone
Ink & stone neutrals
#1F2A37 · #FAFAF9
Warm stone for backgrounds (#FAFAF9), ink dark for body text (#1F2A37). The neutrals carry most of the page — brand red is the spice, not the meal.
70/20/10

The balance rule

70% neutrals · 20% brand red · 10% amber accent. If a page tips heavier on brand red or amber it feels shouty. If it tips lighter it feels off-brand.

Typography

Two typefaces. Both free.

DM Serif Display for headlines. DM Sans for everything else. Both are Google Fonts — load them via CDN or self-host. No other faces, no decorative scripts, no Comic Sans (even ironically).

Headlines
DM Serif Display
Confident expertise, calmly stated.
Regular weight. Use for h1 / h2 and standout pull-quotes. Falls back to Charter, Georgia.
Body
DM Sans
A serious tool for serious professionals. Use DM Sans at 15–18 pixels for body copy, 13 pixels minimum for fine print. Avoid going below 13 except for legal disclaimers.
Weights 400 / 500 / 600 / 700. Falls back to system-ui, Apple system fonts.
Voice & tone

How we sound.

Confident, specific, plainly written. If a sentence could have been written by a generic AI tool, rewrite it. We write to serious professionals who can tell when they're being marketed at.

Do

  • "Write with us. Built for senior professionals."
  • Lead with the result, then the method.
  • Use specifics: numbers, named outcomes, time frames.
  • Short sentences. Direct verbs. Active voice.
  • Talk to one person, not "users" or "professionals".

Don't

  • "AI-powered, game-changing platform."
  • Hide the value in clever metaphors or hype.
  • Vague abstractions: "leverage", "empower", "synergy".
  • Exclamation marks. The work speaks for itself.
  • Robot emojis, fire emojis or sparkles unless asked.